Per Statista research, 43% of consumers purchased clothes over the internet in 2023.

Without a doubt, the apparel market has a lot of potential but is highly competitive. However, you can sell niche products to set your business apart.

A niche market is a small segment within a larger market. Smaller markets appeal to consumers looking for specific products or services within a larger market.

Let’s say you want to sell leather jackets, which is highly competitive. To narrow down your niche, offer leather jackets for vintage enthusiasts, bikers, or customers interested in punk, rock, or gothic fashion.

If you start a clothing business, you could focus on plus-size fashion, sportswear, or other niches, such as:

  • Goth and alternative clothing
  • High-end luxury fashion
  • Sustainable apparel
  • Unisex clothing
  • Vintage clothing
  • Maternity wear
  • Workwear
  • Special interest (a video game, cult movie, fringe TV show)
  • The unisex clothing market is expected to reach $3.2 billion by 2030.

Young people are more open-minded about gender roles than previous generations, and many have embraced gender fluidity. Therefore, selling unisex clothing, like The Phluid Project, may be a viable business idea.

Breaking into the fashion business requires some resources to start. You might have to purchase inventory, a storage location, and more.

Instead, consider print on demand (POD). Create custom apparel without holding inventory or even fulfilling customer orders.